Berg&Berg x Treyd: Growth without tying up cash

"Treyd has really been helpful in our growth journey. We're very happy that we found you and that you found us."

Berg&Berg has built a loyal following across Europe and the US with a simple proposition: classic, well-made menswear that lasts. We sat down with co-founder and CFO, Karin Berg to hear how Treyd is helping them keep cash flowing as the business scales.

Berg&Berg was founded over 15 years ago by Karin and Mathias – a side project that quickly outgrew its origins. The brand sells premium menswear directly to consumers online: classic in style, European in production, uncompromising on materials. Growth has been steady and deliberate. No make-or-break bets, no chasing volume at the expense of quality or margins. The goal has always been profitable scaling – selling products they can be proud of, at a pace the business can sustain.

Karin, CFO at Berg&Berg

The cash flow challenge fashion brands know all too well

Fashion's buying cycle creates a structural cash flow problem. Berg&Berg purchases inventory twice a year, and many suppliers require upfront payment before the season has even started. Revenue follows months later. By then, the next season's orders are already due.

For a growing brand, that gap compounds fast. Karin had worked with traditional banks for years but kept hitting the same wall when it came to short-term inventory financing. The workaround was funding the gap from their own reserves – which worked, but left little room to maneuver. Then Treyd appeared, and Karin took a closer look.

"It's like night and day. It was easy to get started, there's a direct integration into our finance system, and you gave us a very quick answer. That was very refreshing – because we'd been working with banks before."

Karin, CFO at Berg&Berg

A process built for operators, not only accountants

What strikes Karin is how frictionless the experience is. Connecting Treyd to Berg&Berg's accounting system was straightforward, credit decisions come back fast, and the app is easy to navigate. For a CFO who runs on clean, predictable processes, it's a meaningful contrast to the slow cycles of a bank.

Berg&Berg now uses Treyd for a substantial part of their inventory purchases, drawing on credit as needed depending on the season. With their accounting system already connected, Berg&Berg's limit renewals happen automatically – no paperwork, no reapplying. Karin's overall verdict: a smooth customer experience with nothing she'd change.

What inventory financing is unlocking

Beyond plugging the seasonal cash gap, Treyd is changing how Berg&Berg shows up to suppliers. Being able to pay reliably – and early when it matters – is opening the door to better pricing. “The better you keep your promises on payment, the better terms you'll get next season,” Karin says. “It's a short-term solution to pay the bill, but it also builds better relationships over time.”

The result is a working capital position that supports growth rather than constraining it. Cash that would otherwise be absorbed by supplier prepayments stays available. Since starting with Treyd in late 2023, they've more than doubled their revenues.

What's next

Berg&Berg isn't chasing growth at any cost – profitable, sustainable scaling remains the goal. Karin sees Treyd as a partner in that journey. “We're focused on better and better products and profitable growth,” she says. “Treyd is an important partner on this journey. I hope we'll keep doing this together.”