Insights and a few Treyd Secrets

Straight-talking guides for product brands navigating inventory, cash flow and the realities of scaling. Plus, a few Treyd Secrets.

All Working capital Financing Growth & scaling News Treyd Secrets

From the Treyd Secrets podcast

Peachies: Bottom-up scaling in a category with no room for leaks

Peachies: Bottom-up scaling in a category with no room for leaks

Treyd Secrets x Absolute Collagen article cover featuring host Peter Beckman and co-founders Maxine and Darcy Laceby

When Absolute Collagen stopped chasing new customers – and hit £30M anyway

Treyd Secrets x Absolute Collagen article cover featuring host Peter Beckman and co-founders Maxine and Darcy Laceby

Absolute Collagen: from bone broth to category leader

Treyd Secrets show with Peter Beckman and guest Dan Major

Why your P&L is lying to you: Q&A with fractional CFO Dan Major

Treyd Secrets show with Peter Beckman and guest Dan Major

Your cash isn't gone — it's just in the wrong place

Treyd Secrets featuring Aimee Connolly of Sculpted by Aimee

The real cost of omnichannel retail – and how to manage it

Inside Sculpted by Aimee: building a €40M revenue brand

Scaling a sticky multi-channel brand

Growing your business "the tech way” with Dave Morrissey

Growing your business "the tech way” with Dave Morrissey

From ROAS to real profit with contribution margin – and other lessons from Storehero co-founder

From ROAS to real profit with contribution margin – and other lessons from Storehero co-founder