Growth & scaling
What is overtrading – and what to do about it
These five questions help you see what's going on and what you can do about it.
May 19, 2026 5 min read
Read moreStraight-talking guides for product brands navigating inventory, cash flow and the realities of scaling. Plus, a few Treyd Secrets.
These five questions help you see what's going on and what you can do about it.
Treat growth decisions and cash decisions as the same.
Cash flow problems won't exactly stop as you grow. Here's how to handle it.
Here's what actually happens to your cash when a big wholesale account goes live — and why the better the account, the worse the timing problem tends to be.
Here's why growth causes cash flow problems for product businesses.
One founder we spoke to recently put it simply: “I’ll raise investment to grow the business – but not to pay for inventory. That’s giving away equity forever.”