How BY BANOO tripled their revenue in one year using Treyd

The background

A few years ago, Persheng was a management consultant struggling to find a work bag that ticked all the right boxes. At the time, Perdica was studying to become a medical doctor, but in time they both paused their original career paths to solve the issue themselves. 

The start included using personal savings and a small microloan to fund production. BY BANOO quickly got traction. And with that, growing pains – cash tied up in inventory, large supplier prepayments, and the risk of stockouts. The need for a smarter way to manage cash flow became clear.

In 2022, the sisters turned to Treyd to keep scaling without giving up equity or losing sleep over cash flow. Treyd’s inventory financing model – sell first, pay suppliers later – helped BY BANOO maintain momentum and protect their cash buffer.

Designed to scale

Persheng first heard about Treyd through a business podcast and a personal introduction at Treyd’s old office. Their first limit with Treyd was modest, just below 50 000 SEK (around £4,000) but it grew quickly as BY BANOO’s turnover climbed. 

The automated limit increases – without the need to reapply – meant Treyd scaled right alongside the business. Treyd became the first-line tool for supplier payments: even when cash was available, BY BANOO preferred to use Treyd to keep their own reserves safe. 

Over time, the financing limit expanded to 1 million SEK (around £80000), enabling BY BANOO to place larger orders confidently and maintain steady production without straining liquidity.

“You can’t grow like that if you don’t have money to buy inventory. That’s just the truth.”

“I know the team by name, and if something goes sideways, I can reach them. That kind of trust matters.”

– Persheng De Geer, co-founder of BY BANOO

A partner that shows up

For Persheng, Treyd isn’t just a lender – it’s a partner that shows up. She highlights the human side of the experience:

“I know the team by name, and if something goes sideways, I can reach them. That kind of trust matters.” 

The reliability and speed of Treyd’s payments have strengthened supplier relationships and reduced friction in production cycles. Features like AI invoice scanning and instant disbursement have saved valuable time, making each order process smoother. 

While Persheng occasionally finds reporting and bookkeeping integration areas for improvement, she emphasizes that the benefits far outweigh the costs. Most importantly, Treyd’s flexibility and transparency give her peace of mind while scaling fast.

Fashionably fast

One of the biggest surprises for BY BANOO has been just how fast Treyd moves. When Persheng needed to pay a supplier in Portugal urgently, she expected it to take a few days from placing the payment at Treyd.

She was surprised that the funds had already landed by 9:00 AM the next morning. That kind of speed has proven invaluable for maintaining supplier confidence. 

Beyond the transaction, Persheng values how Treyd feels distinctly Swedish and trustworthy – especially compared to overseas financing options. She also appreciates that Treyd’s credit limit grows automatically as turnover rises, removing the need for repeated applications.

It’s a frictionless partnership that lets her focus on running and growing the brand, not managing cash flow headaches.

What's next

BY BANOO is entering its next growth phase with bold ambitions. After tripling revenue in a single year and achieving profitability,  their focus now is on scaling sustainably – expanding internationally while maintaining the quality and integrity that define the brand.

Looking ahead, BY BANOO is exploring using Treyd to fund raw materials and packaging, while keeping marketing spend cash-funded to retain flexibility. 

As BY BANOO grows, Treyd continues to play its quiet but critical role: giving the brand the freedom to scale without compromise.

“Any D2C brand needs someone like Treyd if you want to grow at your desired pace.”