Stealth Gaming: Boosting Profits Down Under
"By using Treyd, we've sidestepped the distributor middleman, which has made our sales in Australia more profitable."
At UK-based ABP Technology, better known to their customers as Stealth Gaming, a gaming revolution is underway. Since 2016, they've been making waves by offering a wide range of top-quality gaming accessories at prices that don't break the bank.
We sat down with Paul Topping, the Head of Finance at Stealth Gaming, to get the inside scoop on how they're leveling the playing field and how Treyd has played a pivotal role.
The background
Stealth Gaming, a dynamic team of 16 handling diverse roles, from product development to marketing, finance, logistics, and sales, has found success with a unique blend of high-quality yet affordable gaming accessories. Specifically targeting the younger gamer demographic with a vibrant and colorful selection, their market extends to both the UK and international customers.
However, the challenge lies in the production process; Stealth's products are manufactured in China, introducing extended lead times from order placement to product delivery. With the added complication of prolonged market entry, exacerbated by rising shipping costs during the Covid era, the team faced cash flow constraints.
While an existing invoice finance credit facility supported their UK operations, addressing cash flow gaps in the international markets required a novel solution. This is where Paul discovered Treyd, a transformative tool that would reshape their financial strategies.
Simplicity, transparency and peace of mind
Paul found financing supplier invoices with Treyd to be a breeze. The simplicity and transparency of knowing exactly what you’re getting into before taking the plunge is a breath of fresh air in the world of finance, not to mention the peace of mind in not having to worry about the cash flow impact. Paul especially highlights the benefit of all fees being clearly stated upon each financed invoice, which makes the business case assessment straightforward.
'If we've got a substantial order, I can calculate our profit margin and evaluate the interest cost with confidence. We've got more than enough margin to cover the cost. This brings not just financial benefits but also peace of mind.”
'If we've got a substantial order, I can calculate our profit margin and evaluate the interest cost with confidence. We've got more than enough margin to cover the cost. This brings not just financial benefits but also peace of mind.”
– Paul Topping, Director of Finance
Boosting profits Down Under
Australia is a key market for Stealth Gaming, but it used to come with an added price tag, thanks to a middleman distributor. This middleman levied a hefty 10% fee for each order, which included moving the goods to retailers and footing the upfront bill. Treyd changed the game, allowing Stealth to cut out the middleman and directly serve their retail customers, making each sale more profitable.
"By using Treyd, we've sidestepped the distributor middleman, which has made our sales in Australia more profitable."
The horizon for Stealth Gaming looks promising. Their sights are set on geographic expansion, such as making waves in the US through platforms like Amazon. As they continue to innovate and disrupt the gaming accessory market, they're proving that it's not just the big players who can thrive. Stealth Gaming is paving the way for a new era in gaming accessories, with Treyd by their side.
Together, Stealth Gaming and Treyd are a winning combination, proving that you don't have to be a Goliath to succeed in the gaming industry. The future is bright for Stealth Gaming, and we can't wait to see how they continue to level-up.