Know to Glow: 15% more growth – and stronger supplier relationships
In short
Company: Know to Glow
Industry: Skincare and beauty
Treyd customer since: 2025
Number of invoices financed: 35+
Challenge: Large B2B orders were paid late, while suppliers required payment upfront.
Outcome: Around 15% growth thanks to Treyd, according to Know to Glow’s own calculations. Larger orders, better margins, and stronger supplier relationships.
Why it works: Know to Glow can place larger, more regular orders without having to wait for customers to pay first.
”We became a bank”
Large retailers could place new orders before previous invoices had been paid. At the same time, several suppliers – particularly Korean brands – required payment upfront.
“We had huge orders that our bigger customers hadn’t paid for. Then more orders would come in. We became a bank.”
At one point, around SEK 700,000 across three orders was overdue, just as VAT and salaries needed to be paid. Around the same time, a major customer extended its payment terms from 30 to 60 days.
The demand was there. But the cash needed for the next purchase order was tied up in the previous sale.
When asked what that stopped Know to Glow from doing, Sabina’s answer is simple:
“Restocking.”
Flexibility to act on the right opportunities
Know to Glow mainly uses Treyd for purchases from a handful of its biggest suppliers – and for products where demand is already proven, in some cases with seven years of sales data.
It gives Sabina the flexibility to act when the opportunity is particularly good: when exchange rates are favorable, a larger order can unlock a better purchase price, or sales show that it’s time to scale up. Instead of waiting for previous customer invoices to be paid, she can place the order when the opportunity is there.
“That’s how I work now too – I make really large purchases of the products I know will sell.”
For a business that had never borrowed money before, using financing was a new step. But Treyd was easy to understand and came with no long-term commitment. Sabina started with one order – and kept going when she saw how financing could help her get more from purchases she was already planning to make.
15% more growth – and stronger supplier relationships
Larger, more regular orders have made Know to Glow a more important customer to its suppliers – and in an industry where relationships often run through agents, that can make a big difference.
“Brands in Korea don’t usually work directly with distributors like us – they have agents. But our volumes have grown to the point where some brands now work with us directly. And it’s become even cheaper.”
Those direct relationships mean better purchase prices and margins, but also more time and attention from the brands. For Sabina, who has built the business around long-term partnerships, that matters just as much.
“I want to build long-term relationships.”
Larger orders have therefore given Know to Glow both better terms and stronger supplier relationships. According to Sabina’s own calculations, the ability to finance purchases with Treyd has contributed to around 15% of the company’s growth.
“Brands in Korea don’t usually work directly with distributors like us – they have agents. But our volumes have grown to the point where some brands now work with us directly. And it’s become even cheaper.”
Sabina, founder of Know to Glow
What's next?
Sabina describes Know to Glow’s growth as a “slow burn.” Instead of relying on big marketing investments, the business has grown through product knowledge, sales, and relationships built over time.
Treyd helps increase the pace without changing that principle.
Next, Know to Glow wants to maximize purchasing across its existing markets. The company has also signed a lease for its own office in Kungsholmen, Stockholm, and is working on a brand of its own.
The logic remains simple: buy more of what you know sells, build relationships that last – and don’t let waiting for customer payments determine how fast you can grow.