Jemrex: Deploying funds fast to win large deals
"Doing larger deals quickly is the most important enabler with Treyd. If margins are healthy, it simply brings peace of mind for cash flow. If my customer has 30 days payment terms, I'll set the Treyd payment terms to 60 days to have some buffer."
In the fast-paced world of international trade, agility and quick decision-making are paramount. This holds especially true for UK-based wholesale business Jemrex, a dynamic enterprise founded by Swiss friends Jacob and Ben, initially dealing in Swiss watches and later expanding its offerings to include a much broader range of products.
Pandemic pivot: downsizing and diversifying
When COVID-19 disrupted global supply chains and logistics, Jemrex faced unprecedented challenges. Shipping costs skyrocketed, container prices surged tenfold from $2,000 to $20,000, and the e-commerce boom led to a temporary overstock situation. The company's swift response included downsizing the team to reduce overhead costs and diversifying the customer base and product offering. Two measures that have proven immensely valuable for the company's financial stability today.
Prior to the pandemic, Jemrex utilized a trade facility with a high street bank for supplier invoice financing. However, this facility was paper-based, requiring cumbersome manual processes. As COVID hit, the facility was unfortunately abruptly removed, leaving Jemrex without funding precisely when they needed it the most. Friends and family stepped in to support them through 2020, but it became evident that a more robust and efficient financial solution was necessary. Jemrex found that there were few options out there in terms of financing that are geared towards a highly international trading business.
Discovering Treyd: A Game-Changer
Jemrex's search for a reliable financing option led them to Treyd, a platform that stood out for its simplicity, speed, and flexibility. Jacob, Co-founder of Jemrex, recalls his initial encounter with Treyd, saying, "It was so easy, I was in awe how easy it was. I filled out my information, and the next day I got a call from your contact, and in 24 hours our facility was available. Treyd is above everyone else in simplicity, and communication is swift and easy."
Treyd's seamless onboarding process and swift approval provided Jemrex with the financial support they needed. Jacob notes that in his industry "Good deals can appear and be gone quickly. Treyd enables me to do a large deal on the day and not have to plan for the unusual cash flow dent."
Jacob emphasizes, "Doing larger deals quickly is the most important enabler with Treyd. If margins are healthy, it simply brings peace of mind for cash flow. If my customer has 30 days payment terms, I'll set the Treyd payment terms to 60 days to have some buffer."
A partnership for the future
As Jemrex looks to the future, Treyd remains a crucial partner in their growth journey. The platform's user-friendly approach, coupled with its rapid response and financial flexibility, positions Treyd as an indispensable tool for Jemrex's financial strategy.
"Good deals can appear and be gone quickly. Treyd enables us to do a large deal on the day and not have to plan for the unusual cash flow dent."
- Jacob Dym, co-founder of Jemrex