FXSwede: Scaling Amazon success through unsecured inventory financing
“Treyd's support has been instrumental to our growth journey, boosting our turnover by at least 30 million SEK."
The background
Founded by friends Christoffer Ståhle and Filip Anhera, FXSwede emerged from their dissatisfaction with conventional employment. Their innovative concept involved identifying Amazon items with strong sales but poor reviews, enhancing them, and repositioning them on the market. This data-centric approach yielded remarkable success, propelling their venture to a turnover of 136 million Swedish crowns by 2023, just seven years after its inception. Presently, FXSwede boasts a diverse product portfolio, including their standout brand, Tress Wellness, which has attained best-selling status in the home waxing Amazon category. Through strategic product refinement FXSwede have transformed their initial idea into a thriving business, cementing their position as pioneers in the Amazon landscape.
Funding inventory growth
With escalating sales came the formidable challenge of scaling up stock levels. Initially bootstrapped, FXSwede later sought external investments to tackle this hurdle. Over time, they tapped into diverse credit options, including traditional bank loans and credit lines, to meet the increasing demand for inventory. Filip points out that Treyd has been the most important financing support throughout their journey, enabling them to expand their product offering significantly.
User-friendly, unsecured financing
The Treyd user experience and platform provides a seamless way to finance inventory purchases. “Through the Treyd platform, we can easily monitor available credit, track utilization, and anticipate upcoming repayments—all in one place. Accessing credit is as easy as a click.”
Filip underscores the pivotal role of Treyd along the growth journey. “Treyd's support has been instrumental to our growth journey, boosting our turnover by at least 30 million SEK.”
“The main benefit is the unsecured nature of Treyd, eliminating the hassle of personal guarantees and collateral.” Filip explains.
FXSwede's future shines brightly as they embark on expanding overseas and venturing into US retail. We look forward to supporting their journey ahead.
“The main benefit is the unsecured nature of Treyd, eliminating the hassle of personal guarantees and collateral.”
- Filip Anhera, co-founder, FXSwede