Stockholm & London 2025-02-20 Now, Treyd redefines invoice financing with ‘Advance.’ By combining it with its flagship supplier payment solution, Treyd now covers the entire working capital cycle–transforming cash flow from a constraint into a competitive advantage for product brands. 

Mino Market: Scaling with Treyd
Mino Market is one of the most ambitious and fast-growing players in the Nordic grocery space today. Founded by the Ingrosso siblings, the brand specializes in high-quality pasta, sauces, and other premium Italian food products. Unlike most brands that spend years building an online presence before expanding into physical retail, Mino Market went straight to the big leagues–securing listings in major grocery chains like ICA within months.

Scaling at this pace requires continuous investment in new products, securing shelf space, and maintaining a seamless supply chain. Brands often need to pay their suppliers upfront, while customers may take several months to pay their invoices. That’s where Treyd comes in.

Since June 2024, Mino Market has been using Treyd to pay suppliers upfront, allowing them to sell first and pay suppliers later. Now, they’re pushing boundaries again—fueling growth, expanding distribution, and keeping momentum strong by using Treyd to get paid for sales instantly. Daniel Warence, CEO of Mino Market, explains: “Breaking into major retailers is one thing–keeping up with demand is another. Traditional financing models weren’t built for fast-growing brands like ours. We needed a way to keep momentum without tying up our cash in inventory to scale aggressively without financial bottlenecks slowing us down.” 

Treyd wants product brands to scale like software

Since 2020, Treyd has helped nearly 1,000 product brands scale with its first-of-its-kind inventory financing solution. Now, with the introduction of a new approach to invoice financing, Treyd takes it a step further–helping product brands turn customer invoices into cash.

Peter Beckman, CEO & Co-founder of Treyd, explains: “Product brands face a 2-6 month cash flow gap–paying for stock upfront while waiting to get paid for sales. This lack of liquidity makes scaling incredibly challenging. Our goal is to change that. Treyd’s vision is to make hardware as scalable as software, and this launch brings us closer to that reality.”

Advance. turn invoices into cash 

With Advance., Treyd enables product brands to turn invoices into cash–quickly, flexibly, and on their terms. Up to 90% of the invoice amount is advanced instantly, eliminating the wait for customer payments. Payments go directly into the brand’s own multi-currency wallet, keeping them in control.

Unlike traditional invoice financing or factoring, Advance. ensures brands get paid instantly without unnecessary restrictions. No trust accounts–customers see a payment account in the brand’s name. No lock-in periods–brands can use Treyd as much or as little as needed. Simple pricing–brands only pay for the invoices they choose to finance, with no account fees, setup fees, or hidden costs. There are no limitations on international customers, making global expansion and export sales easier than ever.

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About Treyd
Treyd is a fintech company providing product brands with flexible financing solutions to improve cash flow and support growth. With two complementary offerings, Treyd helps businesses manage their working capital more effectively.

With Snooze., brands pay suppliers later. With Advance., they get paid for sales instantly. Together, Treyd removes cash flow barriers, helping product brands scale faster. In this initial launch, Advance. is currently available in the UK and Sweden, with plans to expand to more markets soon.

Treyd has helped nearly 1,000 product brands scale across the UK, Ireland, and the Nordics. Treyd has 50+ employees, with headquarters in Stockholm and offices in London and Cairo. treyd.io

For media inquiries: Andreas Nordansjö, Head of Marketing, Treyd