With Treyd’s newly approved permission by the Swedish financial supervisory authority Finansinspektionen and its official Nordic launch, merchants in Norway, Denmark and Finland can now boost growth by financing supplier invoices. This lets them sell products before paying, and thus maintaining working capital for use in operations.  

Treyd, a pioneering Swedish fintech that pays suppliers upfront on behalf of growing retail businesses, has now received official permission from Swedish Finansinspektionen to expand into all Nordic countries. Treyd enables D2C and B2B SMEs to sell more goods, control cash flow, and free up capital for operational growth.

Around 30 percent of global commerce is paid cash-in-advance to suppliers*. As the current economic climate causes headwinds for small and medium sized retailers, the need for working capital is greater than ever. Bank loans are seldom achievable or generous enough to have significant business impact. Treyd’s pay-as-you-go solution frees up capital stuck in international supply chains and lets business owners remain in control by avoiding dilution of shares. 

Jemina Pomoell, CEO at Astrid Wild, an ecommerce business selling outdoor clothes for women, comments: 

"Astrid Wild is a new and fast-growing women's outdoor clothing brand, so working capital has been vital to our company's success," says Finnish founding partner and CEO Jemina Pomoell. "A small and growing company constantly needs working capital for growth, and without a financial history, the options are usually quite limited. Many companies go bankrupt precisely because of financial problems related to inventory management - it really makes a big difference whether the payment term is 10 or 60 days. Treyd is helping us with that.”

The upfront payments and larger orders made possible by Treyd allow for better terms with suppliers and broader stock. And the working capital regained with up to four-month repayment plans enables SMEs to spend more on marketing and other sales- and profit-driving activities.

Additionally, circumventing supply chain concerns allows merchants to choose greener and cheaper shipping methods like boat or train over expensive and emission-heavy air freight**.

 

The Company

Treyd was founded in Stockholm, Sweden in 2019 by CEO Peter Beckman and CTO Sameh El-Ansary. After a serious extreme sports accident, serial entrepreneur Beckman enrolled in the Antler incubator programme, where he met fellow serial entrepreneur El-Ansary. In the programme and via their broader entrepreneurial networks, the two encountered dozens of SMEs suffering from supply chain capital issues, and were shocked to realise that no meaningful solution existed. They conceived Treyd as a totally novel approach.

 

Peter Beckman, CEO and Co-founder of Treyd, comments: “Treyd was founded on the belief that companies deserve to grow without having to worry about cash flow and liquidity bottlenecks. We have already helped hundreds of companies that were needlessly strangled by the demands of international supply chains. By using Treyd, our customers can invest in growth, be that marketing, new hires, or product launches. We are establishing a new category within global commerce and levelling the playing field for growing companies in a completely unprecedented way.”

 

During 2022, the company’s revenue increased tenfold, and the number of customers increased fivefold to nearly 400 businesses. Treyd launched in the UK in May 2022.

* According to a study by Bain & Company:  https://www.bain.com/insights/trade-tech-world-economic-forum/ 

** According to: https://8billiontrees.com/carbon-offsets-credits/carbon-ecological-footprint-calculators/air-freight-vs-sea-freight-carbon-footprint/

  

How it Works

Via its intuitive and user-friendly platform, Treyd provides a credit limit that merchants can use to pay supplier invoices with up to four months extended repayment terms with a flat fee. Credit limits are set on a case-by-case basis, assessed by a credit department using sophisticated in-house risk models. Customers are ecommerce and retail businesses that buy and sell goods, and have annual sales of around 200,000 to 100m EUR. Merchants can finance multiple invoices in parallel within their pre-agreed credit limit.

 

Treyd has a team of 50+ staff members across offices in Sweden, the UK, and Egypt.  In 2022, a series A investment round brought total funding in the company to around EUR 17m. Investors include Nineyards Equity, J12, Antler, Zenith Venture Capital, Njord Ventures, and DHS Ventures.